As a business model, China Franchising has come into prominence in recent years and it plays a significant role in Chinese economy. By the end of 2008, the total number of the commercial franchise outlets in China exceeds 300,000, ranking the number one in the world which indicates China's commercial franchise 's prosperity.

China Franchise Expo has held successfully for 13 sessions since 1999 and it has expanded very fast. It has developed into the most influential franchise event in China and is considered as the most efficient way to pursue new franchising opportunity. During 3 days exhibition, there will be about 30,000 individual or institutional investors coming to seek the franchise business and exchange new concepts.

In order to cater to the expansion of the exhibition, China Franchise Expo 2011 moved to China National Convention Center where has better facilities and could accommodate more exhibitors. China National Convention Center is a well known place in China because it played an important role in 2008 Beijing Olympic Games. It is adjacent to the popular scenic spot of National Stadium -Bird Nest and the National Aquatics Center-Water Cube. It will be a new starting point for a brighter future for China Franchise Expo.